Casa Costura

This project focuses on creating a graphic translation of a human-made or nature-made object to serve as the foundation for a unique brandmark. Through visual exploration and abstraction, the object will be interpreted metaphorically and graphically to communicate a concept or identity.

Year
2025

Project Brief

Create a brandmark rooted in ritual, craft, and care. Capture the essence of mindfulness, intention, and beauty found in everyday creative rituals — like sewing, tea preparation, or slow living.

Appeal to a lifestyle-oriented, design-conscious audience. Design a mark that speaks to individuals who value aesthetics, emotional resonance, and purpose in the products or brands they engage with.

Blend warm and organic visual elements with clean, vector-based execution to reflect both the handmade and refined nature of the brand.

Audience

Creative, Craft-Oriented Individuals (Especially Women, 20s–40s)

Profile: People who engage in slow, intentional practices — such as sewing, journaling, ceramics, tea making, or DIY projects.
Values: Craftsmanship, beauty in everyday rituals, mindfulness, sustainability.
Lifestyle: Likely to shop small, value aesthetics, and appreciate handmade or artisanal goods.
Why they connect: The scissors, tea cup, and matcha whisk all represent calming and detail-focused activities. This group sees these objects astools of self-expression or self-care.

Deliverables